EVA – Men’s Adventure Supermodel
Edited by Robert Deis & Wyatt Doyle
New Texture Books
Bob Deis and Wyatt Doyle have devoted their time and energies in preserving the history of Men’s Adventure Magazines that overflowed the newsstands racks after World War II throughout the 50s, 60s and into the early 70s. Their books fall under the appropriate umbrella title of “The Men’s Adventure Library” and their latest offering is a retrospective look back on the career of one of the most successful models of the period, Ms. Eva Lynd.
Ms. Lynd’s career covered a wide cultural spectrum from model, to pin-up, actress, singer, writer and actress. The Swedish born beauty modeled for some of the best glamour and pin-up photographers of the time while appearing in both films and television. Whereas the book’s primary focus is on her adventures as model for the great pulp artists such as Norm Eastman, Al Rossi, Mike Ludlow and even James Bama. It would be fair to say Ms. Lynd’s likeness appeared on hundreds of MAMs both in the over-the-top cover paintings to the black and white interior illustrations. On many occasions she was teamed with Steve Holland, the premier male model for these periodicals.
What is captivating here is Ms. Lynd actually narrates the book in her own words as she recalls many of her experiences vividly with charm and melancholy. It truly was a simpler time in many ways and she describes it with an honest sincerity that infuses the volume with a special, elegant grace.
This is a book long overdue. MAM’s were the evolution of the classic pulps of the 30s and 40s, both in fiction and art. Ms. Eva Lynd, via her natural beauty and charm was clearly one of the movements most endearing pioneers.